As the good old saying rightly goes – where there is will, there is a way! Earlier, website designing was done by using designing software such as Microsoft FrontPage or Dreamweaver, enabling common people with basic computer skills to learn how to build a decent website. Small businesses and firms started thinking that they should start their marketing campaign or advertising through their websites, and creating strong online presence. So, they started their websites, but were a bit slow about improving or updating their sites.
The Need for CMS
Now, small businesses and medium enterprises want their control back on their own sites. Thus the theory of Content Management Systems (CMS) came into play. When it came, people felt it was somewhat difficult for use. Next came the blogs, offering people a chance for keeping their record of life online. This way, businesses seized upon blogging sites as blogs were very frequently updated and those with fresh content ranked higher on search engines. With time, users realized the essence of content management systems; blogging software like TypePad and WordPress can be used as online diaries.
Potential of WordPress
The WordPress SEO potential was seen by many creative developers who started making their sites using WordPress. They set up WordPress themes with plug-ins, templates and widgets that are appropriate for businesses. Business owners could maintain the whole site easily. With time, WordPress has become the most commonly used CMS on the web. With this software, the sites don’t look like a blog. WordPress is more than a tool for personal blogs and businesses. It is unbelievably versatile. Platinum Games, Woothemes, The Harvard University Gazette, TheFordStory.com are some of the popular sites, which are powered by WordPress. There is also a WordPress plug-in called shopping cart that allows users to run even an e-commerce site.
Rich Content Is Needed To Get Noticed By Search Engines
Through WordPress, it has become an easy task as it offers easy ways to switch photos, embed videos, and regularly update the contents of blogs. The latest version of WordPress now comes with a readymade custom-built theme so that people don’t have to sit for hours to learn how to install the themes of WordPress and its templates. People don’t have to pick a cookie-cutter design of WordPress too. The custom-built theme looks great to the search engines and also to people.
On the Whole
With WordPress as a gift of technology and content management systems, the websites are made to do everything. Websites now can sell products online and generate more leads. People can find it very easy to accomplish this by using WordPress.
Once they feel that setting up of the website is done and their website is handed over for content management, they can find that updating of content and its maintenance is very simple and easy on WordPress. This is why WordPress has become a popular Content Management System for small and medium business enterprises.