Google has very prominently stated that no entity can promise a relevant #1 Google ranking. Companies can make certain promises that can seem true, but because results take time to quantify and understand, a scammer will have the time to disappear. So rather than say that no one can deliver a #1 Google ranking perhaps it is easier to say that no one can guarantee a #1 result that will produce traffic that actually patronizes the business. According to Google, the only real method to ensure successful, relevant rankings is to create compelling content that is delivered with authority. This means that spin mill articles and websites that are not dynamic or authorities in their field will not be ranked very well. This means that ethically no one can guarantee a #1 Google ranking except Google. It needs to be understood that Google is a tech company, and tech companies have to seek sources of revenue.
It is in Google’s interest to be the authority for what is relevant in their search engine instead of SEO scammers and amateurs with crude website tools that craft slow, boring websites. In addition, this approach will reward creativity. This means that developers that innovate will be ranked higher. This is a just reward for authoritative entities, those that have gone the extra mile and those that take risks. This type of development will produce a more dynamic WEB and bring in constantly higher rates of advertising dollars. Using creativity as a metric means that when companies or individuals innovate and create new trends, Google will recognize that entity’s authority on the particular subject or market, and that entity’s contribution by ranking them accordingly. Therefore, consistently top ranking sites will not bring readers and customers to a majority of boring, amateur sites, but to deeply relevant sites that informed consumers expect.
These consumers will be more apt to make purchases and use the advertising that comprises much of Google’s revenue. However, there are legitimate SEO companies, but many are now becoming a part of search engine marketing firms. A significant amount of the populace does not understand how the internet works as a business or technically. For these people, entering a Web based endeavor should always include advice and direction from reputable SEO and SEM companies. These companies can guide small companies, companies that cannot afford technical departments and individuals to successful Web ventures. In addition, some reputable companies will bill only after results are delivered and quantified, although attaching these to rankings is never a win win proposition for either party.